HELLO, WE ARE YMCA.
HELLO, WE ARE YMCA.
YMCA is a global non-profit organization founded in 1844 in which more than 700,000 volunteers and 96,000 professionals join wills to serve more than 58 million people in 119 countries and 11,000 communities.
The YMCA Movement in Latin America and the Caribbean promotes the integral development of the human being in spirit, mind and body through an extensive network of community centers, lodges, camps, hotels and sports and recreational facilities that focus on the construction of a best society in Latin America and the Caribbean.
THE CREATIVE CONCEPT:
EACH ONE OF US IS A YMCA
The global pandemic requires to close sports venues, offices and social centers in many countries, making the staff teams of our YMCAs start working from their homes, turning their houses into offices and involving their families more in their daily work activity.
Now virtually, we have gone from having one, two, five or ten physical locations in our cities, to having thousands throughout the continent; Each home of each staff or volunteer begins to become one more branch from which they work several hours a day to continue improving the quality of life of thousands of people.
The idea is to show the world that despite being working from our homes, this is more than a job; It is an organization that with or without infrastructure, is made up of caring, kind-hearted people who find working for others the special ingredient for their lives. And better that this message can be shared by its protagonists.
HOW WILL WE DO IT?
It is very simple: You just have to take a photo in a horizontal position with your cell phone (if you have a camera with a better resolution, the better) in the work area of your home with a signboard that says YMCA + the neighborhood or local area where you are. Find and share it with the communications area of your local YMCA or the person who has contacted you for this initiative. What matters is being able to see the people who are part of the YMCA, at home, in their new places of work, doing their activities.
With the set of images, we will generate various materials for social networks that can reach potential donors and our audiences, seeking to convey a positive message at this time of crisis.
IMPORTANT: IT IS ESSENTIAL THAT THE PHOTO BE IN A WORK AREA IN YOUR HOME, TRANSMITTING THE IDEA THAT YOU ARE WORKING REMOTELY. LET'S AVOID IMAGES JUST POSING WITH A POSTER.
To participate, we are contacting the leaders of the communication areas of each YMCA.
The objective is that the material can be collected and filtered by each local YMCA and then sent to LACA for the compilation and assembly work. It is not a mandatory or formal campaign. It is an initiative that is part of the non-profit communication strategies that we carry out periodically.
By submitting a photo, each staff / volunteer agrees that their image can be used in public media to communicate YMCA activities.
If you have not been contacted and intend to participate, contact firstname.lastname@example.org directly.